So you have decided to take your business to the next level. Getting a website presence is the fundamental step and you have made the right decision, but then comes that next question: Where do I start, and what do I need to think about?
The website domain
Act fast to secure a website name. That is the www.yourname.com address that is typed into the web browser to locate your website on the internet. This domain name is typically renewed yearly.
The design of the website
Think about the look & feel. What is the image you are wanting to put out there? How best can you convey your messages: images, text, video etc. Ease of use is of utmost importance. Online customers want quick and simple interaction, and you need to simplify their experiences.
The content & functionality of the website
Common websites include an “About us”, “Products & Services” & a “Contact us” page, but what functionality do you want to offer over and above this? Perhaps an online quote, product comparisons, or product feedback. Consider sharing knowledge about your service or product, which are able to grab the attention of customers and get them to your website.
This is the actual building or construction of the website. You need to find a partner with the appropriate skills and commitment to your business.
This is the physical location where and how the website content will actually be saved. Backups should also be made like you would for any other valuable business data or content.
In today’s unpredictable world, an SSL – “Secure Socket Layer” certificate is required. This basically secures your website by way of encryption which encodes your data.
Search Engine Optimization
“SEO” is about how your customers find you. What search terms will they find you on, and how do you setup your website to optimally take advantage of the millions of potential customers out there.
After development and “go-live” of your website, there will be changes you want to make from time to time. Maintenance also encapsulates the technical aspects e.g. software versions, licensing etc. that need to be kept up to date.
Use an email account with a name or “domain” consistent with your website name. This is professional and contributes to your branding.
Your extended online presence
Depending on your target audiences think about registering a Facebook, LinkedIn, or Twitter account. This helps to boost your presence and create relationships. They can work hand in hand with your website, as they can drive traffic to your website. Registering for a Google Business which appears on the first page of the google search is an important mechanism to show your online presence.
As you can see, there are various aspects to think about in going online, and what we have covered here are the basic elements to give you an understanding of your journey. Once you start, you will find that it can be a rewarding and fruitful journey.
Take your next step
Click here to contact FluxPoint Technologies for further help to take your business online and get the success you want. We will support you along the way and take care of all the details.